Dogs of the World

We’re a dog-based business. Every dog we make a tag for we’re interested in.

Ideally we’d meet the dog, shake his or her paw and personally fit the dog ID tag instead of posting it. Not practical. Instead, we decided to *virtually* meet each dog, especially the unusual breeds, by making a trading card about the breed. No matter if we had never heard of it. This is not practical either, we do it anyway. Every one who orders from us and tells us the breed of their dog or dogs (it’s not compulsory) gets one hand-made specifically for their breed.

Show Me The Dogs

Okay okay, here we go. Our original idea was to use recreated vintage cigarette cards or tea cards, anyone old enough to remember these? Ahem, I am. 

What’s the first thing we discovered? The lovely hand-painted ones – Arthur Wardle is our favourite artist of these – well, there are only about 50 of them. That’s 50 dog breeds.

We didn’t have the likes of the Cockapoo, Labradoodle, or Leonberger in the 1930s and 40s (the Leonberger dates back to the 1830s, the first one coming to these shores at the end of WWII). We had to make our own. Our own trading cards, not dogs.

A Lovely Leonberger
A Lovely Labradoodle
A Handsome Korthals Griffon

Classic Dog Cigarette Cards

The dog trading cards we like best were indeed cigarette cards, there’s no hiding from this. Apparently these were used to stiffen the pack, but quickly became collectibles no-doubt encouraging the purchase of more fags. Let’s just focus on the dogs. Always a good idea. Here are three of Arthur Wardle’s that we’ve recreated, always rediting Arthur Wardle and using them on the basis they were free and in the public domain, as ours are.

Arthur Wardle English Setter
Arthur Wardle Dalmatian
Arthur Wardle Irish Setter

Dogs and Friends

This is a non-Arthur Wardle range we found and features lovely black & white photos from circa 1936. Everything we made we call ‘Dogs of the World’. On the reverse, in the limited space, we write what can discover about each new breed we encounter. Here are those Dogs and Friends…

French Bulldog
Yorkshire Terrier Cigarette Card
Pointer Cigarette Card

Make Your Own Cigarette Cards

Working out how to print accurately, double-sided on a cheap inkjet printer was a challenge. A lot of the ubiquitous online experts say it’s not possible. It is, I’ll provide a detailed tutorial at some stage. Until then though I have to write, find (and buy) photos for, layout and print out dozens of dog cigarette cards every day! Not complaining, who would?! 

We’re looking forward to sending YOU one when you become a Ten Year Tags Dog ID Tag customer! 

Thanks ever so much,


Oh yes, here are some of our faves:

South African Boerboel        Brittany Spaniel

Spanish Water Dog       Welsh Springer Spaniel

A few Ten Year Tags FAQs

Can I have a different shape or size?

At the moment we make one, perfectly-sized 27mm Dog Tag, from 2mm thick brass. This enables us to guarantee your dog tag for Ten Years. Even if you lose it.

The novelty shapes and different materials just can’t be engraved deeply enough or thickly enough, they’re also weaker and more prone to breaking.

Consequently they’re not going to last ten years and don’t warrant a ten year guarantee.

Ten Year Tags are made to last Ten Years or more.

If you’d really like another size, let us know! Contact Ten Year Tags and tell us what you need here

What's this Ten Year Guarantee about?

It’s what it says on the tin. We got tired of having to get a new dog tag every year, sometimes more often, because the previous one had either disappeared or become unreadable. So, as we say above, we decided to make a better one. And guarantee it for Ten Years.

A Catch?

We haven’t got a catch, we’ve a cap, which we need to ensure we stay in business and can ensure the dogs of the world are properly tagged!

We provide three completely free replacements on the basis that our dog name tags are made to last Ten Years. However, we understand dogs and know tags can get lost no matter how hard you try to look after them, so it’s on the basis of losing one every two and a half years we agree to provide up to three additional tags completely free, after which it’s £2.99 to cover consumables, the production costs remaining free (UK orders only, overseas we charge a small shipping cost in all instances).

Do you think that’s fair? We’re easy to contact and would love to hear what you think.

How do I attach the tag?

Good question. We have ambitious plans for changing this, but – for now – we supply you with a super-strong split ring.

We’re well aware the split ring is a weak link, especially rubbish ones often sent out with dog tags from other places. We have dozens of them here, from falconry to deep sea fishing (TOO strong and a bit too small. Impossible to use without split ring-specific pliers) all tested for strength, usability and sustainability.

The split ring we send out is solid enough to not break should you accidentally attach your lead to it. We’ve tested for this extensively.

However, if your dog is massive and as strong as an ox, he or she probably would break it.

Attaching your lead to the split ring is to be avoided at all costs.

Ours are made by a lovely company in the midlands.

When Will I Get It?

We engrave each dog tag to order and hand-finish each one. We’ve strict quality control and if yours isn’t perfect, we do it again until it meets our strict Quality Control.

There’s infilling by hand too, which has to dry.

Please allow FIVE DAYS for us to hand-make and deliver your dog name tag. It could well be with you in less, but we like to underpromise and over-deliver 😉

We take getting your order fulfilled as well and as quickly as possible seriously. We don’t want any un-tagged dogs out there!


Where Can I Buy One?

Use The Order Now thingy that should be poking out from the side of your device’s screen. If it’s decided not to work today, you can order your dog id tag by clicking right here

Want to get one some other way? I’m afraid we’re not in any shops yet, but are working on this.

All Dogs Are good dogs

All dogs deserve a happy life and The Dog’s Trust has been helping dogs enjoy a happy life since 1891. It’s a voice for dogs, some of who can’t speak themselves.

Ten Year Tags Made in England From Brass
The 10 Per Cent Rule

Ten Year Tags is giving Ten Per Cent of all revenue to The Dog’s Trust to help ensure it can keep rescuing and re-homing all those good dogs.

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